Interesting SEO Discussions on LinkedIn 10/13/08

posted by Lorna Li

Multiple domain names with unique content pointing to 1 main website. Is it good?
My company is in the franchising industry. We operate a website called www.WorldFranchising.com, which is pretty much a franchise directory. We own about 200 URLs related to franchising (ie bestfastfoodfranchises.com). We are not doing anything with these URLs as they are not active. I am thinking about activating them and create mini-sites (maybe blog?) for each of them, or at least for the most interesting ones. For each mini-site, we would develop 2-3 pages of UNIQUE content for one …

Why are SEO professionals the most unprofessional?
Why this extreme reaction and the need to put out in a social web site? In the recent past I have had the opportunity to meet a spate of SEO professionals because of couple of positions that got created at MakeMyTrip and also some new assignments cropped up. – People who have joined even two months back are willing for their resumes to be floating in the job market – They promise to join and then back off on the date of joining – They quit jobs at a moments notice – One person went to th …

For Google, Yahoo and Microsoft search does anchor power trickle up from other pages?

I was explaining anchor power of external links to someone recently and they asked an interesting question. If sub-pages (or subdomains) are receiving inbound links descriptive of the site as well as the homepage, does any of the anchor power (NOT link power, link juice or pagerank) trickle up to the root page. I indicated that if I were an engineer it should but I wasn’t sure if it does. For example, if 40 pages on ford.com all have inbound links containing the anchor SUV and the root page …

Small mistake that killed your SEO efforts?

Our client added a hyperlink to a Keyword Phrase which was bringing them a lot of organic traffic. The link was to a new generic product comparison page. — Google crawled the page the next day and indexed it. — Traffic dropped 90% after that change. I would like to compile a list of small – yet important SEO techniques which could kill your efforts. We will convert to Flash and share it with the SEO community. Please share your experience and provide realtime examples.

SEO Benefit to Linking Out to Other Sites?

Once in a while, I hear talk about there being an SEO benefit to linking out to other quality/authority sites from your site. Is that right? I think I heard it explained that SE’s just assume that a spam site will not link out to anyone…so then a trustworthy site WILL link out to other sites…and so you’ll get a bump up in the SERPs thanks to that. Can anyone confirm?

Search Marketing Happy Hour in San Francisco

When: Wednesday October 15, 2008 7:00pm

Where: Thirsty Bear @ 661 Howard St, San Francisco, CA 94105

RSVP: http://marketing.meetup.com/305/calendar/8780944/

It’s time to mix-and-mingle with Bay Area search marketers!

This marketing happy hour/mixer is for all Search Engine Marketing professionals located in the San Francisco area. Come meet your fellow SEMs.

Light appetizers provided and the first 2 drinks are on Enquisite – the provider of a search analytics tool you need to know about! They’re not going to talk about it for more than 5 minutes, but if you’re interested we’ll hook you up for some one-on-one time over bevvies. smile

This event is organized by SEMPO and Search Marketing Salon, and sponsored by Enquisite.